Promise: Hip-Hop from the Soul
By Patrick Dennis Jr.
Awakening is the latest release from Toronto native and Duck Down Music artist, Promise, and is now available on iTunes.
This unique blend of soulful gems and potent lyrical content gives listeners much more than your average rap album. Promise delivers with songs from the soul, based on real life issues like love, success and faith; concepts that are lacking in mainstream music.
No stranger in the hip-hop scene, Promise has been around for over 10 years and worked with artists such as Drake, Boi-1da, and Shad. For his new album, he turned to musical genius Slakah the Beatchild, G.O.O.D. Music’s Tony Williams, and Jhene Aiko for help on making a beautifully soulful album.
Some of the album’s gems include Everyone Knows featuring Tony Williams, Somebody Else with Slakah, Down, and Memories. Working with multi-talented Slakah the Beatchild was a “humbling” experience for the rapper. “This guy is doing everything, playing every instrument. He’s such a humbling guy. He has the right to be cocky, but he’s not.” Promise went on to add, “He knows my vibe, I write more songs that I rap. Working with him was just great – it’s fun- it’s not like it’s work. We just have fun!” That fun and joy certainly comes across in their song Somebody Else which embodies so many different elements, as you listen, you just can’t help but vibe to it.
After having the chance to see Promise perform live, you gain even more appreciation for the type of music he makes. “A capella, that’s my style. I like people to know what I’m saying,” explains Promise. And for the skeptics, Promise has no doubt that hip-hop and God’s word can coexist. “I think it challenges them to understand that there are different delivers of the message. It’s possible for someone to be doing rap and still be a believer.” Promise’s music comes from a real place and as a listener, you can tell. “Gospel comes out ’cause it’s in my heart,” he says.
His music is certainly from his perspective and he would be the first to tell you that it isn’t for everyone, but just everyone like him. In a world that seems to be filled with fake artists and messages, it’s inspiring to know that true artists like Promise do exist.
Look for upcoming music videos and single releases from Promise.
Check out Everyone Knows, featuring Tony Williams soundcloud.com
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Can’t wait to here from him!!
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