By Isake Tom

Last week cosmetics giant MAC in collaboration with digital media agency Smashing Ideas announced the creation of their Ipad app: A Tartan Tale. The app is currently available online at the Apple Itunes store and it provides users with a unique and interactive look at the label’s newest collection. With this app, MAC celebrates their Holiday 2010 collection; an ode to all things punk, noble, ancestral and most of all tartan. Makeup enthusiasts can journey through the interactive tale of Myfanwy and the Glamoura Castle, while learning the unique history of Tartan.

Highlights include:

• Interactive pages that allow users to open content and share with friends via Facebook.
• A fairytale that comes to life through narration and sound effects.
• Direct access to MAC’s main website, where users can shop the entire Tartan Collection.

Since the release of their Venomous Villians collection last month, I believe this is another creative and savy idea by MAC Cosmetics. Download the app and be the first to shop A Tartan Tale; a collection that includes this season’s hottest trend shades in lipsticks, blush and eyeshadows.